Last Update: 17/11/06
 
BIOGRAPHY


- Master's Degree in Psychology (1978) 
- Ph.D. in Experimental Psychology (1983) 
all from Aachen Technical University, Germany.


Assistant Professor of Psychology at Aachen University in 1984; joined Henkel KGaA in 1987 as a Senior Research Manager in Germany; was promoted Director of International Market Research for the Henkel Group in 1993.  
In 1999 he became Vice President Market Research/ Business Intelligence for Henkel's fast moving consumer goods business.


Research interests: transnational strategic research; transnational innovation management, new product development, relating data to decision making (knowledge management), and advertising testing.


Dr. Schroiff is a member of the Executive Committee of the Marketing Science Institute (Boston). He is also Chairman of the Advisory Board for the German Internet Research Company "Dialego" (Aachen) and a member of the Advisory Board of  ICW (Internationales Centrum für Werbe- und Mediaforschung, Hamburg). 


Since 2003 he is a faculty member of the Faculty of Business and Economics of the Rheinisch- Westfälische Technische Hochschule (RWTH) Aachen. 


He is an avid singer and rock guitarist - performing regularly with his band "Get Back". He has come to fame recently as a designer of rock guitar sounds as well - with currently more than 18.000 downloads of his guitar tones from the Internet (www.line6.com). 


He was elected "Market Researcher of the Year 2005" by the German Professional Organization for Market Research (BVM, see www.bvm.org ). 

 

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Dr. Hans-Willi Schroiff


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