PERSONAL INFORMATION
Born May 8, 1952 in Bardenberg near Aachen
(Federal Republic of Germany); served as a two-year volunteer
with the German Air Force (July 1971 - June 1973) in NATO Headquarters
Allied Forces Central Europe (AFCENT), Brunssum, The Netherlands.
EDUCATION
School Education: Elementary School 1958 - 1962 in Kohlscheid
near Aachen (Germany); secondary school 1962 - 1965 in Würselen
near Aachen; "Gymnasium" (college) 1965 - 1971 in Alsdorf
near Aachen.
University Education: Psychology at Aachen Technical
University (RWTH
Aachen; 1973- 1978).
Academic Degrees:
- - Diplom-Psychologe (May 1978), Aachen
Technical University (Master's Degree in Psychology)
- - Dr. phil. (July 1983), Aachen Technical
University (Ph.D. in Psychology)
WORK EXPERIENCE
- June 1978 - September 1982:
Research Assistant in Project "Systemdenken" (Thinking
and Decisions in Complex Systems) funded by the German National
Science Foundation, grant to Prof.Dr. Dietrich Dörner, Prof.Dr.
Gerd Lüer
- October 1982 - March 1984: Scientific Co-worker
(Department of General and Physiological Psychology; chair: Prof.Dr.
Günter Debus)
- April 1984 - March 1987: Assistant Professor
(C1) of Psychology (Department of General and Applied Psychology;
chair: Prof. Dr. Andries F. Sanders)
- April 1987 - January 1988:
Senior Researcher "Market and Communication Research"
Germany
- February 1988 - March 1990: National Research
Manager "Market and Communication Research Germany"
- April 1990 - May 1993: International
Research Manager "Market and Communication Research Europe"
and Head of "Market and Communication Research Germany"
- June 1993: Director of International Market Research
for the Henkel Group - covering all ad hoc and quantitative research
for Henkel fmcg products worldwideFebruary 1997: additional
responsibilities as the Director of the "Business Intelligence
Team" - an international multi-disciplinary group of Henkel
managers responsible for business re-engineering (particularly
in the area of Knowledge Management)
- November 1999: Vice President
Market Research/ Business Intelligence
MISCELLANEOUS
Scientific Awards
· "Best Paper Award"; 51st ESOMAR Congress,
Berlin 1998 for the paper "Creating
competitive intellectual capital: The Henkel case" (p. 179-195). In: Fellows, D. (ed.), The Power
of Knowledge: From Research Findings to Marketing Intelligence.
Proceedings of the 51st ESOMAR Congress: Amsterdam.
Membership in Professional Associations
· Marketing
Science Institute;
Boston (Member of Executive Committee)
· Deutsche
Gesellschaft für Psychologie, Göttingen
· Deutsche Werbewissenschaftliche Gesellschaft, Bonn
Research Interests
· Knowledge Management and Corporate Decision Making
· Transnational Marketing Strategy
· Transnational Innovation Management
· New Product Development
· Relating Data to Decision Making (Knowledge Management)
· Differential Advertising Evaluation
Languages
· German (native speaker)
· English (fluent - business and publication
language)
· Dutch (conversation skills)
· French (rusty, but still good passive understanding)
Hobbies
· outdoor sports (tennis, skiing);
· playing rock music (guitar, keyboards);
· reading (preferably biographies)
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