Editorial

This is my private website. The whole content  solely reflects my personal opinion and has no relation at all to views held by Henkel AG & Co KGaA, RWTH Aachen, the London Business School or ESMT Berlin.



so what's new .... 

Updated:  June 1, 2010

Hier nochmal die nächsten Stationen der Tournée durch die Marketingclubs der Republik:
    Hamburg
    Bremen
    Dortmund
    Karlsruhe
    Frankfurt

...... more to come

Vorlesungstermine im Sommersemester:  24.4., 30.4., 7.5., 21.5., 2.7., 9.7., 16.7

Hier das Programm zum BVM Jahreskongress 2010, auf dem Frank Piller und ich vertreten sind .....

Im Mai bin ich im Wirtschaftsclub Düsseldorf zum Dinner-Talk .......

And here my faculty profile from the London Business School and from ESMT Berlin ....

For all who do not have it yet - The ESOMAR Market Research Handbook 
with a chapter from me on the Market Research Process ......

"Mind the "Mind": How Neuromarketing Reshuffles Brand Management". Big thing to come ..... my presentation at the seventh World Conference on Detergent, Oct. 4-7 in Montreux, Switzerland .

Academic teaching



 

Im Wintersemester  2009/10 lese ich an der RWTH Aachen wie gewohnt meine Marktforschungs-Vorlesung "Marktforschung I". Vorlesungstermine werden in der ersten Oktoberhälfte bekannt gegeben.
 

Recommended Executive Program on "Consumer-Focused Marketing" at the London Business School (LBS). LBS is rated Business School #2 worldwide by the "Financial Times". More info under www.london.edu. Or  download the course brochure . And check the faculty profile ......

Another great Executive Class at the "European School for Management and Technology" (ESMT) in Berlin. Currently enrollment for Executive classes is up and running. Please check under ESMT Berlin.
Another exciting opportunity is the "Brands of the Future" program.

publicationS

  • (in press) Conference Proceedings of the Wharton Conference on "Measuring and Managing Innovation"
     
  • (in press) Contribution for "Enzyklopädie der Psychologie"  

  • Two more contributions coming up on Brand Differentiation 
     

Copyright Dr. Hans-Willi Schroiff 2001-2010.
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