so what's new .... 

Updated: May 12, 2008
  • Verbleibende Vorlesungstermine im Sommersemester 2008: 20.6., 27.6., 4.7.,18.7.

  • Referent auf der "Intelligente Preisstrategien"-Konferenz, Hamburg, 26.-27. Mai 2008

About me

Born May 8, 1952.  Psychology "Diplom" (Masters) degree at RWTH Aachen in 1978., Ph.D. in 1982. Assistant Professor at Dept. of Psychology, RWTH Aachen. Joined Henkel KGaA in 1987. Became Head of International Market Research in 1998. Currently Corporate Vice President Market Research/ Business Intelligence. MORE INFO ....
 

teaching at rwth aacheN



Vorlesungsbeschreibung 
 Materialien (site protected by username and password)

teaching at LONDON
BUSINESS SCHOOL

Starting June 2008, I have been appointed as "Guest Lecturer" at the London Business School, teaching Executive Courses on "Customer-Focused Marketing".

publication news

  • My contribution for the "ESOMAR Market Research Handbook" (Chapter 3; The Market Research Process) has been published in the meantime in van Hamersfeld, M. & de Bont C,. (eds.), Market Research Handbook (5th ed.). Chicester: Wiley & Sons, 2007. ISBN 978-0-470-51768-0
     

guitar tone patches

Check out my guitar tone patches that I wrote for the Line 6 POD 2.0 amp modeller. They became top-scoring tones on the Line 6 "Custom Tone" website. Currently I count about 12.000 downloads altogether with 5.600 just for "Sweet Home Alabama" alone. Hit the link on the right of this page, chose tones for the POD 2.0 from the "Public Tone Exchange" and insert "Schroiff" under SEARCH. Hit the "Go!" button and enjoy these great tones, if you've got a POD. If not - the settings can be used as an orientation for any other type of modeling device. Happy Pickin' .......... 

More patches to come now for the POD xt Live !!!!!!! Check the "Custom Tone" website of www.line6.com regularly ........