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Records

                    Listen to Tracy Chapman's "Give me one reason" either on "YouTube" or "MTV" or wherever ....... it gives you the chills, one of the best blues songs of all times; check also the live version together with Eric Clapton

BOOks

 Absolute recos from my side: (a) The "Long Tail" by Chris Anderson, (b) "Crowdsourcing" by Jeff Howe, also recommend "Why Most Powerpoint Presentations Suck" by Rick Altman
 

so what's new .... 

Updated:  May 31, 2009

• Verbleibende Vorlesungstermine für SS 2009:
  12.6., 19.6., 26.6.,10.7.,
  Hörsaal AS, Freitags um 15:00h s.t.
  
  
  
  

About me

Psychology "Diplom" (Masters) degree at RWTH Aachen in 1978., Ph.D. in 1982. Assistant Professor at Dept. of Psychology, RWTH Aachen. Joined Henkel KGaA in 1987. Became Head of International Market Research in 1998. Currently Corporate Vice President Market Research/ Business Intelligence. Honorary Professor of Business Administration at RWTH Aachen University. MORE INFO ....
 

Academic teaching

 

Im Sommersemester 2009 lese ich an der RWTH Aachen wie gewohnt meine Marktforschungs-Vorlesung "Marktforschung II". Vorlesungstermine werden in der ersten Aprilhälfte bekannt gegeben.
 

Recommended Executive Program on "Consumer-Focused Marketing" at the London Business School (LBS). LBS is rated Business School #2 worldwide by the "Financial Times". More info under www.london.edu. Or  download the course brochure .

Another great Executive Class at the "European School for Management and Technology" (ESMT) in Berlin.

publicationS

• My contribution for the "ESOMAR Market Research Handbook" (Chapter 3; The Market Research Process) has been published in the meantime in van Hamersfeld, M. & de Bont C,. (eds.), Market Research Handbook (5th ed.). Chicester: Wiley & Sons, 2007. ISBN 978-0-470-51768-0
   
• (in press) Conference Proceedings of the Wharton Conference on "Measuring and Managing Innovation"
   
• (in press) Contribution for "Enzyklopädie der Psychologie"
   
• (in press) Conference Proceedings of the 2009 G.E.M Symposion, Berlin.
   

MUSIC NEWS: guitar tone patches

Check out my guitar tone patches that I wrote for the Line 6 POD 2.0 amp modeller. They became top-scoring tones on the Line 6 "Custom Tone" website. Currently I count about 12.000 downloads altogether with 5.600 just for "Sweet Home Alabama" alone. Hit the link on the right of this page, chose tones for the POD 2.0 from the "Public Tone Exchange" and insert "Schroiff" under SEARCH. Hit the "Go!" button and enjoy these great tones, if you've got a POD. If not - the settings can be used as an orientation for any other type of modeling device. Happy Pickin' .......... 

More patches to come now for the POD xt Live !!!!!!! Check the "Custom Tone" website of www.line6.com regularly ........