Updated: February 6, 2022

This is Prof. Dr. Hans-Willi Schroiff, a Marketing and Market Research academic and practitioner with more than 30 years of academic and business experience.

A former Corporate Vice President at Henkel KGaA, I am the CEO and founder of MindChainge – a management consulting firm supporting clients successfully on conceptual branding issues and consumer-centric new product development.

I am teaching „New Product Development“ courses at the University of Cologne and at the European Business School (EBS) in Oestrich-Winkel (Germany). I am a faculty member of the School of Business and Economics at RWTH Aachen (Germany).

I live in Neuss, Germany, with my wife Marion, a painting artist. Besides enjoying our six grandchildren, I have remained an avid and dedicated guitar player touring in Germany with my trailblazing R&B Band „Mind The Gap„.